Passion Ford Performance Commits Growth and Expansion at IIMS 2026

Jakarta - Ford RMA Indonesia is once again participating in the Indonesia International Motor Show (IIMS) 2026, introducing the main theme “Passion Ford Performance”. 

Through this philosophy, Ford RMA Indonesia emphasizes that performance is not merely technical specifications on paper, but rather an enthusiasm that connects drivers with the diverse characteristics of Indonesia’s terrains.The presence of Ford at IIMS 2026 also serves as a moment to celebrate the positive achievements recorded throughout the previous year. 

This success is inseparable from the company’s strategy of delivering product and service innovations that are relevant to customer needs.“Throughout 2025, Ford RMA Indonesia successfully recorded a 15% sales growth for the Next-Generation lineup. This achievement was driven by a 32% increase in Next-Gen Ford Ranger sales and a 4% increase in Next-Gen Ford Everest sales. This accomplishment...”

“This proves that our vehicle lineup continues to be the top choice for consumers in Indonesia, both for urban mobility and for activities in challenging terrains,” said Roelof Lamberts, Regional Director of RMA Indonesia.

Furthermore, Roelof emphasized that the company’s focus is not only on increasing sales figures but also on making it easier for customers to access our products. This commitment was realized through the launch of 4 new products and the addition of 2 official dealer networks throughout 2025 to strengthen service coverage.

Delivering World-Class Performance in Every Vehicle

As a form of appreciation for the unique characteristics of the Indonesian market, Ford RMA Indonesia officially introduces the Next-Gen Ford Mustang. The presence of this legendary icon serves as a real representation of Ford’s performance DNA, which is once again in the global spotlight on the motorsport stage.

This performance spirit is further reinforced by Ford’s return to the highest echelon of world racing with the Oracle Red Bull Racing team in Formula 1, as well as its dominance in extreme conditions in the Dakar Rally. Through the application of technology and innovation from world-class racing, every Ford vehicle is designed to deliver a world-class driving experience that stirs the emotions of its driver on every journey.

Answering the Needs of the Industrial Sector through the Ford Ranger XL

In addition to focusing on the lifestyle segment, Ford RMA Indonesia continues to prioritize the provision of reliable operational vehicles for the productive industrial sector. The Next-Gen Ford Ranger XL lineup is presented as a solution to the need for tough fleets in the mining, construction, and plantation sectors. This vehicle is designed with high durability standards to support productivity in heavy-terrain areas, ensuring smooth operations for companies across various regions of the archipelago.

Superior After-Sales Service and Social Contribution

Customer trust is continuously maintained through the strengthening of the after-sales ecosystem. By the end of 2025, Ford had serviced 12,364 vehicles through a network of 33 official workshops across Indonesia. Vehicle owners’ safety and comfort are also supported sustainably through the integrated Ford 360 Care service program.

In line with the company’s vision, Ford RMA Indonesia is also actively contributing to human resource development through the ‘Ford Class’ initiative. Through collaboration with vocational schools in Jakarta and Surabaya, Ford RMA Indonesia provides industrial skills training for students and educators, while opening career opportunities for top graduates within the Ford RMA Indonesia dealer network.