Canter Mania Indonesia Truck Lovers Community Holds National Jamboree
Canter Mania Indonesia Truck Lovers Community Holds National Jamboree, Mitsubishi Fuso Vehicle Show Event
PT Krama Yudha Tiga Berlian Motors has fully supported the National Jamboree for the Mitsubishi Fuso Canter Mania Indonesia (CMIC) truck lover community, which took place at Jamus Tea Plantation Ngawi, East Java, Sunday 24 November 2019. The 6th
The Canter Mania Jamboree has become a special attraction for the community and truck activists, where in it there are a series of events ranging from face-to-face community members from all over the region, a safety driving clinic, special offers on sales and spare parts programs, charity programs, interesting games, and entertainment. The official sponsor of this Jamboree also brought along Mitsubishi Fuso products for display during the jamboree, so that visitors can observe firsthand the Colt Diesel flagship product, which is an idol for Truck Lovers.
Sudaryanto, Deputy Group Head of FUSO Branding Group, on the sidelines of the National Jamboree expressed his joy to be able to participate in this event.
“We are happy that the CMIC Community has always been supportive of the Mitsubishi Fuso Brand. KTB's involvement in the 6th CIMC Jamnas event is also a form of our support for the community. We hope that this synergy can be well established.”
There were around 2000 participants in the Canter Mania community who attended the event, consisting of truck owners, drivers, and truck lovers in general. Zainur Rohman, a member of CMIC, said “CMIC members who attended today came from various areas, we call it 'corridor'. Currently, CMIC has 53 corridors that are representative in each region spread throughout Indonesia, as is the Mitsubishi Fuso product which is spread throughout Indonesia."
In addition to socializing Colt diesel products, KTB also often disseminates special programs and issues related to commercial vehicle regulations. One of the programs that was socialized at this event was a digital campaign program, namely #JalaniBersamaFuso which took place on social media. This program invites Indonesian people to share their stories about Mitsubishi Fuso in their daily life. Due to the fact, Mitsubishi Fuso has become a commercial vehicle product whose contribution cannot be separated from people's daily lives. Starting from the distribution of goods, driving the wheels of the economy and development, transport trucks in housing, travel companions, sources of livelihood, as well as many other stories shared by the community on social media through the hashtag #JalaniBersamaFuso.