Mitsubishi Fuso Targeting Market Share Growth This Year
JAKARTA— Mitsubishi Fuso's commercial vehicle distributor in Indonesia, PT Krama Yudha Tiga Berlian Motors (PT KTB) is targeting market share growth throughout 2023. Mitsubishi Fuso occupies the top position as the market leader for commercial vehicles in Indonesia in 2022, with a market share of 41.1 percent.
"In 2023, Mitsubishi Fuso targets to gain a market share of 45 percent," said President Director of PT Krama Yudha Tiga Berlian Motors Nobukazu Tanaka, at a Media Gathering event in Jakarta some time ago, as quoted by KONTAN.
Mitsubishi Fuso is targeting sales growth of 10 percent compared to last year. In 2022, Mitsubishi Fuso recorded sales of 38,397 units. To achieve the target targeted this year, PT KTB has prepared a number of strategies. One of them is to continue to focus on customer support while the vehicle is in use, which is entitled Integrated Powerful Solution or Integrated Powerful Solution.
Mitsubishi Fuso will provide its best support to consumers in every phase of vehicle ownership and use, starting from presenting superior products, offering financing solutions with partner companies, flexible and customizable after-sales service, and a fleet management system supported by Runner Telematic 3.0.
"We will present all of these offers through the MyFUSO apps in a timely manner and consumers can find out in detail through this application," he said.
Mitsubishi Fuso also plans to introduce a new MDT (Medium Duty Truck) variant, Fighter X FN 62 F HD R in April. With the new product, Krama Yudha hopes that Mitsubishi Fuso's target can be achieved by the end of the year.
Interesting Promo
PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) is preparing various attractive sales and after-sales programs for consumers visiting the 2023 GAIKINDO Jakarta Auto Show (GJAW) automotive exhibition at the Jakarta Convention Center on March 10-19 2023. General Manager Sales and Marketing Division PT MMKSI Amiruddin explained that in addition to providing information about a line of Mitsubishi Motors cars, MMKSI maximized sales volume in welcoming the month of Ramadan and Eid Al-Fitr.
"Usually the seasonally opportunity market is very increasing. To anticipate customers who need vehicles going home, we are taking advantage of this event to increase sales volume," said Amiruddin, in the PT MMKSI Media Interview, in Jakarta as quoted by KONTAN.
PT MMKSI projects that sales volume during March-April 2023 will increase by 20 percent compared to the previous month. This increase was supported by two major events in early 2023, in the form of an automotive exhibition which was held to coincide with the momentum of the fasting month and Eid.
"So sales both regional and national Jabodetabek will also increase, usually nationally ahead of Eid will also increase. This will be better than the previous two months," said Group Head Regional Sales PT MMKSI, Budi Dermawan Daulay.
To prepare for demand ahead of Eid in April, PT MMKSI claims to have prepared sufficient stock for several of their flagship car models, such as the Xpander, Xpander Cross, and also the Pajero Sport. So it is hoped that consumers can get their car units right before celebrating Eid and traveling back and forth.
For the Xpander model, PT MMKSI has prepared cashback of up to millions of rupiah for all variants as well as a free program for 50 thousand kilometers or four years of service fees and spare parts and free glass film. "In addition, we have also prepared a purchase method through leasing which we think is quite attractive, such as Smart Cash, zero percent interest, free insurance and light down payments starting at 10 percent. We have a tenor of 4-5 years, we will add up to seven years," said Amiruddin.
Likewise with the Xpander Corss model, the program offered is more or less the same as Xpander. According to Amiruddin, Mitsubishi Motors' flagship car is becoming a hot item and is receiving a very good response from consumers. For the Pajero Sport model, several sales programs are offered, including free fees for services and spare parts, free v-kool window film, and cashback of up to millions of rupiah.
"We also have smart cash with zero percent interest a year, and DP starting at 15 percent. There are also installments for up to seven years," he said.
For the Triton model, it is more or less the same, the only difference is the service fee and spare parts for 40 thousand kilometers or two years. And there are free MT tires for the SC & DC HDX variants. Furthermore, the L300, which is now 4 euros, PT MMKSI is preparing a program in the form of millions of rupiah cashback, 10 percent dp and smart cash with zero percent interest a year and free insurance.
"GJAW visitors can also get interesting souvenirs such as kidzania tickets, other souvenirs, we also prepare another car for a test drive," said Amiruddin.
In addition to the sales program, there is also an after-sales program offered by PT MMKSI during GJAW 2023. Some of these programs include a special 10-30 percent discount for purchasing accessories packages, dashboard cameras, coating packages, engine oil (MMGO), batteries/ accumulators. , and purchase of tires.