The Dodge Caliber Car
I have got to give to up to the Dodge Caliber marketing team! Have you seen the commercials that they have out? That is some funny stuff! The Caliber marketing program has got it going on. They leave you wondering where do they come up with this stuff? In conjunction with Lauchpad's blog last week about how Toby Keith is Ford Tough and he works on the farm, hauls his Ford guitars around, and nails wood together with his Ford truck (Yeah that's gay!).
I am going to talk today about the Dodge Caliber commercials out there. Most car manufacturer's commercials out there have their way own of promoting and selling their cars to the public. Be it by paying celebs to promote their vehicles in commercials or the same ole crap about being the number one selling car or truck in it's class or in America for that matter.
I must say that gets old after awhile! When those commercials come up I automatically start my thumb crunches and being to channel surf. "Wow the brand new new 07 Toyota Camry is the number one selling car already!?!?! I think I am going get off my butt and go buy or lease one today!" "NOT!" I don't care about that! That car isn't cool! Well maybe for the over the hill crew but not for me.
This is where the Caliber comes into play. The first commercial I seen of the new Dodge Caliber was of the Muppet type characters giving their input on the Caliber. A pretty hot brunette lady unveiled a sweet black Dodge Caliber R/T to these lovable characters and ask "So what do you think?".
The first Fuzzball little muppet that is sucking on a lollipop says "Don't take this the wrong way but it doesn't make me feel all warm and fuzzy inside" then a cute little mystical pink unicorn adds that she finds it "Dark and disturbing". Then what looks to be an out of work muppet or a gaint green muppet with a terrible accent from Jim Henson's "The Muppet Show" that had all the scenes that he was in cut from the show, says that the Caliber "is not a cuddly nor wuddly".
The hot chick then asks the muppet of the hour what he thinks! Binky, a scared big eyed only God knows what he rises up in his chair and says "It scares the (Insert Four Letter Word here) out of me!" Then behind the glass window you see some people. Two guys in suits look at each other one then says "Perfect" as the other looks and says "That's just the reaction we were looking for". I don't know about you guys and gals but I found that to be freakin' hilarious! If you didn't find that funny your gay! That's the bottom line!
That's not it folks! The Dodge marketing crew have more commercials out there. The Fairy commercial where there is a silly little fairy flying next to a Caliber trying to change it with its pixie dust. With no avail the fairy gets slammed up against a building where a clownshoe slurppy is walking his dog, stops to point and laugh at the fairy. Then the fairy turns him into a Ivy league preppy clownshoe slurppy with four goofy little dogs. That's a funny commercial. They don't brag about the car and its crash test ratings. Its just a simple, humored commercial.