Mitsubishi Motors Presents a Variety of Superior Products at the GIIAS Semarang
Mitsubishi Motors Presents a Variety of Superior Products at the GIIAS Semarang 2022 Event
PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI) is back to greet Semarang residents, this time at the Gaikindo Indonesia International Auto Show (GIIAS) Semarang 2022 which opened today, Wednesday (23/11) at the Marina Convention Center.
During the GIIAS Semarang 2022 event which took place from 23 to 27 November 2022, PT MMKSI also collaborated with official Mitsubishi dealers in Semarang and its surroundings, one of which was PT Bumen Redja Abadi (BRA) who contributed to the success of this exhibition.
Several superior products, including Xpander, Xpander Cross and Pajero Sport, were displayed magnificently in the 203 m2 booth with the theme Life's Adventure Park, which is also the latest branding concept from Mitsubishi Motors.
Tetsuhiro Tsuchida, Director of Sales & Marketing Division of PT MMKSI, revealed that an event like GIIAS Semarang is also a suitable event and can make it easier for consumers to choose products that suit their needs and desires.
Therefore, we also present a variety of attractive offers that can benefit the community not only when purchasing but also throughout their ownership journey with our products. We continue to maintain this so that consumers still get premium quality products but at affordable prices.
“And we want the whole community to understand these benefits by actively communicating directly through exhibitions like this. In the end, we want people to be able to have an adventure with us in facing all of life's adventures that will be passed and improve the quality of life for the better," he added.
During the GIIAS Semarang 2022, visitors were not only able to see and explore the vehicles at the booth, MMKSI also provided an opportunity for visitors to experience first-hand the performance and advantages of Mitsubishi Motors products through a test drive unit.
MMKSI presented 3 (three) test drive units consisting of the New Pajero Sport, New Xpander and the recently launched New Xpander Cross models. People who do a test drive also automatically get a prize in the form of a foldable bag. It is no exception for people who purchase Mitsubishi Motors units, apart from benefiting from the superiority of the vehicle itself as well as all existing sales and after sales programs, the public will also receive prizes in the form of polo shirts.
The city of Semarang itself is one of the 5 big cities that is the target market for MMKSI, considering that the stretch of the automotive market in this city is quite good. The contribution of sales of Mitsubishi Motors vehicles in Central Java to the National is 11% for Xpander and 9% for Pajero Sport, then the sales contribution in Semarang for Central Java is 30% for Xpander and 28% for Pajero Sport and is expected to grow even bigger every year. the year.
An attractive sales and after-sales program from MMKSI during this event has been provided to provide benefits for visitors who are interested in owning a Mitsubishi Motors vehicle unit. This is in line with MMKSI's vision to become #TemanSejalan for every life adventure of its consumers.